Discover the IWA Pavilion at the SHOT Show 2026

With 23 exhibitors from 8 countries: The IWA Pavilion at SHOT Show 2026 brings together international innovation

Nuremberg / Las Vegas, January 15, 2026: The IWA Pavilion at SHOT Show in Las Vegas has long been more than just a joint stand – it is a well-established format that combines international visibility, service orientation, and industry expertise. In 2026, the Pavilion will showcase a record lineup of 23 exhibitors, including 12 German companies and 11 international participants from seven countries.

Many exciting brands are exhibiting at IWA Pavilion at SHOT Show 2026.

Strong Presence with Strategic Impact

With 352 m² of exhibition space in a prime location, the IWA Pavilion offers not only room for products but also for encounters, conversations, and business initiation. Its central location ensures maximum visibility and emphasizes the powerful appearance of IWA exhibitors as a united entity. In addition to Germany, companies from Italy, Spain, Bosnia & Herzegovina, Estonia, the Netherlands, Turkey, and Austria will be present next year. “The IWA Pavilion is a prime example of international trade fair cooperation. It shows how we, as organizers, support our exhibitors worldwide—with quality, service, and a strong network. The response from the industry confirms: the need for reliable platforms for international trade is greater than ever,” says Stefanie Leege, Exhibition Director of IWA OutdoorClassics. “For us, the IWA Pavilion at SHOT Show is a good opportunity to bring the anticipation for IWA in Nuremberg to its peak. SHOT Show is an exciting start to the trade fair year—but IWA OutdoorClassics remains the central industry meeting point for the international trade community. With the IWA Pavilion, we create a bridge between markets and strengthen the visibility of our exhibitors worldwide. The anticipation for Nuremberg is already tangible for many—and that is exactly what we want to convey with the Pavilion,” Leege continues.

New Faces, New Impulses: The Exhibitors 2026

Particularly pleasing is the high number of first-time exhibitors—some after previous participation in the German Pavilion. These companies are deliberately relying on the strong IWA brand and the professional framework of the joint stand. The following companies will be exhibiting at the IWA Pavilion 2026:

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