Tony Grist
Manassas, Virginia – Aimpoint, the leading manufacturer and innovator of red dot sighting technology, proudly presents TAKING AIM, produced by IRONCLAD – the new podcast and YouTube series dedicated to deliver inspiring content from the industry’s most influential voices.
Hosted by Richard Nance, TAKING AIM, brings audiences into the world of individuals at the forefront of firearm culture from hunters to competitive shooters, military, law enforcement, and elite forces around the world. Nance, a journalist and respected industry veteran, brings a level of experience essential to interview various guests, including celebrities, while sharing their passion for shooting and the 2A community.
During 2025 Aimpoint celebrates 50 years of pioneering red dot optics. Developed by a Swedish hunter in 1974, Aimpoint was established in 1975 and has garnered a reputation of extreme durability, reliability, and exclusivity over five decades. With a history of high-level productions from podcasts to film series, IRONCLAD is a premium partner chosen to create and distribute the Aimpoint® brand message through powerful and authentic storytelling. Nance kicks off episode one with NYT Bestselling novelist, Mark Greaney, with future guests to include DJ Shipley & Cole Fackler, Craig Boddington, Michelle Waterson-Gomez, and many more.
“TAKING AIM hits the mark – straight-shooting conversations from everyday heroes and well-known industry leaders who live and breathe firearms, training and the 2nd Amendment lifestyle” said Andrea Cerwinske, Vice President of Marketing at Aimpoint. “These stories drive Aimpoint’s continued commitment to our customers each and every day.”
“Ironclad Media is excited to partner with Aimpoint and Host Richard Nance on the new TAKING AIM podcast. This series will bring powerful conversations, featuring experts, enthusiasts, industry leaders who share a passion for shooting, and the latest from Aimpoint. We look forward to making this show a huge success!” – IRONCLAD Team.
Available on all major podcast platforms and on YouTube, TAKING AIM features longform conversations, listener questions and contributions, alongside the latest news from Aimpoint.
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